EXPERIENCE

DIRECTOR OF PRODUCT

Blue Mesa Health | New York, NY | March 2017 – August 2018

  • Lead collaboration with technology, marketing and revenue to identify user, business and technology needs, with an ability to synthesize these into clear, actionable priorities and user experiences

  • Lead discovery and research for new features / functionality, while ensuring the company is always moving as quickly as possible, applying an iterative testing approach vs. a waterfall one

  • Oversaw the creation of highly effective, user-centered experiences that simultaneously drive overall business metrics, with a focus on engagement and effectiveness.

PRODUCT DESIGN CONSULTANT

Future Kreative | Brooklyn, NY | November 2016 – March 2017

  • Collaborated with leadership teams to understand product vision and customer needs while validating designs through testing and customer feedback.

  • Helped to design and develop Minimum Viable Products to accelerate iteration cycles driven by data collected from real users.

  • Provided Fullstack Product Development Suite (UI/UX Design, Backend, and Mobile Development)

FOUNDER & CEO

ThriveStreams | Brooklyn, NY | October 2012 – October 2016

  • Increased application engagement by 20% by redesigning gamification and push notification experiences.

  • Developed frontend and backend for web application and RESTful API using HTML, CSS, JavaScript, Ruby on Rails, Aptible, and PostgreSQL.

  • Launched mental health platform for use in research study funded by the National Institutes of Health that grew to 3K+ users with 8% weekly growth rate.

SENIOR CONSULTANT

Xantrion | Oakland, CA | March 2005 – January 2011

  • Generated 10% increase in monthly recurring revenue by identifying opportunity to leverage new virtualization solutions for new and existing customer base.

  • Improved Net Promoter Score 5% by redesigning the customer on-boarding process to simplify data collection and improve user experience.

  • Decreased deployment time 30% by working with engineering to identify solutions to optimize backend infrastructure.

IT CONSULTANT

QBIS Group | San Francisco, CA | September 2002 – March 2005

  • Co-managed new product and services life cycle from strategic planning to tactical activities.

  • Drove a solution set across development teams through market requirements, product contract, and positioning.

  • Co-developed and implemented custom enterprise software package responsible for improving secure data extraction, transformation, and load times.

PROCESS

DISCOVER
Competitive Analysis
Personas
User Research
Flow Mapping
Customer Interviews
Feature Definition
Requirements Gathering

DESIGN
Sketching • Wireframing
Omnigraffle • Balsamiq
Low & High Fidelity Mockups
Adobe Suite (PS, Ai, Id, Fw)
Keynote • proto.io

BUILD
Functional Prototyping
HTML • CSS • Javascript
Ruby on Rails • REST APIs
WordPress
GIT • Github
Quality Assurance

LAUNCH
Go to Market Strategy
Pricing Proposals
Sales/Support Training

MEASURE
A/B & Multivariate Testing
Usability Testing
Feedback Reviews
Usage Analytics

EDUCATION

 

MS in Computer Science
Georgia Institute of Technology
January 2019 – June 2021

Graphic and Digital Design
Parsons The New School for Design
January 2014 – April 2014

User Experience Design
General Assembly
January 2013 – April 2013

BS in Economics
(Minor: Computer Science)
University of California, Irvine
September 1995 – April 2001