Brooklyn, NY - Product / UX Design, November 2012 - March 2014
An engaging mobile platform that enables you to achieve any goal by breaking it down into incremental steps, supporting your friends and earning real world rewards for your progress.
• Designed the user experience from concept through production for product and features.
• Created user flows, information architecture, interaction models, wireframes, and high fidelity prototypes to communicate the design.
• Synthesized competitor offerings, customer feedback, site metrics and usability reports into user-centered designs
• Lead and ran usability testing to determine whether features and products have met business and usability objectives.
• Iterated rapidly and worked collaboratively with developers, and designers.